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It could be also important to keep in mind that journalists are on deadline and often have no time to run after down significant details. A lot more you can provide them beforehand – just like industry metrics, third-party contacts, high-resolution headshots and images of your items or consumers in action ~ the more likely they are to be considering covering your story.
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It has also a good idea to be sure that you have your facts direct and that all your quotes are accurate. This will save you by having to provide a retraction or correction later on. Featuring incorrect information for the media can harm your reputation and ultimately affect the success of future campaigns.
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